?????????????? ???? capospin ??? ?????????? ??????????? ??? ?????? ??????? ?? ???? ?????????? ??????

???? ???????? ?????? ???????????? ?????????????? ?????, ? ?????????????? ?????????? ??? ??????????? ??? ? ?????? ??? ??????? ????????? ????????? ?????????? ??? ??? ????????. ?? ???????????? ????????? ??????? ?????????? ?????? ??? ?? ???? ?????????? ?? ???????????????? ??? ??????????? ????, ?? ???????? ??? ?????????????? ??? ?? ??????????? ??????????????. ?? ???? ?? ???????, ? ?????????? capospin ????????????? ?? ??? ?????? ?????????? ??? ??? ?????????? ??? ??????????? ??? ?? ?????? ??? ??????? ?? ???? ?????????? ??????.

? ????????? ???? ??????????? ?? ????????????? ???? ?????????????? ??????? ??? ?????? ????? ??????? ????????. ?? ???????????? ??????? ??????????? ????? ?????????????? ?????????, ?????????? ??? ?????????????????, ????????? ?? ?????????????, ???????? ??? ??????? ?????????. ? ???????? ?????????? ???????????? ??????, ???? ? ?????????????? ??????????? ??? ? ??????? ?????????, ?????? ?? ???????? ??? ???????????? ?? ?????????????? ????? ??? ?????????? ??? ?? ????????? ??????? ????????.

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? ?????????????? ??????????? ????? ??? ??????? ?????????? ??? ??????? ????????? ??????? ??? ??????????? ??????????? ???? ???????????, ??? ????????? ??? ????????? ??? ??? ???????? ??????????? ??????????. ? ?????????? ????????????? ??????????? ???? ?? ???? ?? ??????????, ?????????? ???????? ??? ?????????? ??? ?????????? ??? ?????????????? ????????????????? ????????, ?? ???????? ??? ???????????? ??? ??? ???????????, ??? ??? ?????? ??????? ??? ???????? ??????????? ??? ?? ???? ?????????. ???? ???? ?? ?????????? ?? ?????? ??? ???????, ?? ???????? ??? ????????? ??? ??? ?????? ??? ???????????? ??? ???????. ? ?????????? ?????????? ??????????? ??????????????? ????? (ERP) ??? ?????????? ??????????? ??????????? ??????? (CRM) ????? ???? ?????? ???????????? ??? ??? ? ?????????? ?????? ?? ?????????????? ??? ?? ?????????????? ??? ??????????? ???? ???????????.

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? ????????? ???? ????????????? ??????????? ??? ?? ?????????? ??????????? ????????? ????????? ????????????? ???? ????????????. ? ?????????? ??????????????????, ? ?????? ??? ??????? ??? ? ???????? ??????????? ??? ??????? ????? ???? ?????? ??? ????. ????????, ? ?????????????? ??? ??????????? ?????? ?? ???????? ??? ???????????? ?? ???????????? ?? ???? ???????????, ?? ?????????? ??? ???????? ??? ????????? ??? ?? ???????? ???? ?????????. ? ????? ??? ?????????? ????????? ??? ??????????? ????? ?????????? ??? ??? ??????? ???????? ????? ??? ???????????. ????? ????????? ?? ??????????? ?????? ??? ????? ?????????????? ???? ????????????? ??????? ??? ??????????? ??? ??? ??????? ?? ???????????? ?????? ?? ?? ????????? ?????????.

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? ?????????? ??? capospin ?? ????????? ????????? ??????? ?????????? ????????? ??? ????????. ????? ????????? ?? ???????????? ?? ??????????? ???????? ??? ???????????, ?? ??????????? ?? ??????? ?????? ?????????? ??? ?? ?????????? ??? ?????????? ?????? ?????????. ? ?????????? ?? ??????????????? ?????????? ??? ??????????? ??????????? ?????? ?? ???????? ???? ?????????? ??? ??????????? ??? ???? ?????????????? ??? ????????. ? ?????????? ??? ??????????? ??? ????? ??? ???? ?????????? ??? ??????????? ????? ?????? ?????????? ??? ??? ??????? ????????.

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???????????? ?? ???????? ??????, ?? ???????????? ??????? ?? ???????????? ??? ????? ??? ??????????? ?????????? ??? ??????????? ??? ????????? ????????? ????.

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? ???????? ???? ??????????? ??????????????? ??????????? ?????? ?? ??????????? ??? ????????? ???????????? ??? ??? ???? ????????? ??? ???????? ??? ????????? (ROI). ????? ????????? ?? ??????????? ??????? ??????? ???????? (KPIs) ??? ?? ??????????????? ? ??????? ?? ??????? ????. ?? KPIs ?????? ?? ????????????? ?? ?????? ??? ???????, ??? ?????? ??? ???????????????, ?? ???????? ??? ???????????? ??? ??????? ??? ?? ?????? ??? ?????????. ? ??????? ??? ????????? ??? ??????????? ??? ???? KPIs ?????? ?? ??????? ????????? ??????????? ??? ??? ?????????????????? ??? ?????????? ??? ?? ???????? ???? ????????? ?????????????? ??? ???????????.

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